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Creating a Corporate Vision

Vision is more than a dream, more than a collection of wishes. Corporations who value the importance of vision have a potential to gain a significant competitive advantage over others.

Vision is more than a dream, more than a collection of wishes. Corporations who value the importance of vision have a potential to gain a significant competitive advantage over others. A detailed and positive vision, initiated by the management but shared throughout the organisation is a tool of strategical importance that provides every employee with a shared goal, that enhances commitment, and provides a framework for actions that improve the productivity of the company.

In order to make sure your vision is directing your management towards taking coordinated steps, making unified moves necessary to achieve change, first you need to define, clearly and definitively, what sort of organisation you would like to become in two-three years’ time.

The purpose of the vision creation workshop is to establish and share an attractive vision, or way of operations, that is formulated by the top management; and to develop dedication towards this jointly created vision. Our experience shows that the main purpose of the vision creation workshop is not just the creation of the vision itself, but rather the process whereby members of the top management learn about each other’s personal views, values and interpretations, and coordinate all of these to jointly establish the future objectives and operative guidelines of the corporation. Creating a detailed and attractive vision that is shared and accepted throughout the organisation is a highly important cohesive force that has a team building effect on top management.

 

At the same time it is not enough if only the top management can see and understand the goals the organisation is about to pursue in the future. This information should be disseminated to a wider audience among employees who also need to accept the objectives. Ultimately, it will be them turning this corporate vision into actual action. It is important to make the vision an organic, functional element of the organisation, including the improvement of the internal operative efficiencies of various organisational units, in line with the preferred organisational culture outlined in the vision.

  

The results of the above process are: 

  • The detailed, positive organisational vision, created by top executives, and recognised and approved of by the wider organisation,is created, thereby providing guidance to both the top  management and all other levels of the corporate hierarchy.
  • Teamwork becomes more effective on a management level; tasks and workloads are divided  more efficiently
  • There is enhanced dedication among staff, more people develop a feeling of ownership and will take responsibility for its successful operation.
  • Specific tasks and action plans are created, broken down for individuals within each organisational unit, all of which help the attainment of the desired vision.
  • There is enhanced cooperation among organisational units; mutually supporting and helping each other becomes stronger.
  • Operation becomes more cost efficient, more economical.
  • By filling in the vision survey every year, change becomes measurable as the organisation can gauge the rate at which the vision is being realised.

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Recommendations

K&H GROUP

"Considering the situation I am in now, I could not have picked a more useful training. What I really liked about it was the great balance between theory and practice, which meant I learnt about a good deal of specific things that I had not paid attention to, at least not consciously. I am definitely going to change that. I warmly recommend this training to everyone.

It was a well-constructed training with solid proportions giving ample emphasis to both a theoretical basis and practical applications. I think it would be useful for those about to embark on leadership tasks, as well as for practising leaders. The three days we spent together were also beneficial for team cohesion.

I have recently participated in Leadership Training 2 which was hugely helpful in developing my leadership thinking, and gave me ideas about how important it was to organise coaching meetings aimed at developing my colleagues, as well as about how to construct these meetings. My primary takeaway from the training was processing the opinion my subordinates formulated about my managerial efforts, as well as the coaching talk situational game, the learnings from which I can incorporate into actual trainings I conduct for my colleagues. I had a great time at the training, not the least because we had a highly competent and professional trainer (Mr. Tamás Szilágyi) who made sure everyone was actively participating all the time.

I learnt several techniques at Concordia’s training. The program has allowed me to be more assertive and more open when speaking to an audience. Me and my colleagues have gotten much closer together during the group activities, often our presence alone could help the others complete the tasks. The training has sown new seeds in me, awakened new thoughts and put me into a different perspective. All in all, the training provided by Tamás worked perfectly both as team building and as a personality building program. I wholeheartedly recommend it to anyone because you need to leave your comfort zone to allow for your personal development.

Feedback from Participants

As an HR specialist and supporter of participants in various career and talent management programs, over the last few years I have had the privilege of participating in several management trainings provided by Concordia, mostly facilitated by Tamás Szilágyi. It has been a highly positive experience going through the training with various groups, because while the topics were similar, the discussion of an abundance of real life situations and the sharing of personal experiences made these programs highly varied. At the beginning of our cooperation we developed the topics and structure of the trainings together with Tamás, and as feedback were received we kept fine tuning the content and the structure over the years. The flexibility and professionalism of Tamás made working together easy; he was very receptive to reactions from participants during the trainings. It is good to see how much of the learnings and lessons former participants have incorporated in their daily operations."

Mirjam Géczi

Senior HR Consultant

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